The antecedents of purchasing fast fashion brands

Fashioning Data - A Social Media Perspective on Fast Fashion Brands

In this paper, we study the performance of N-gram language models on classification tasks such as sentiment analysis and spam detection and evaluate the effect of prior probability estimates on the results. Our data is in the form of public online posts pertaining to fast fashion brands, from different social media channels (Twitter and Facebook). We propose a novel ensemble model based on the ...

The Bedrock of Internet Fashion Brands

the role of brands in purchasing luxury auto

in this article we will try to investigate the market of luxury auto and for presenting some view of marketing programs, at first review the supply and demand of auto in market of iran. then we will recover the taste and behavior of costumers in this segment and list the effective factors in purchase decision and if they attend to the brands or not.  then with interview with experts using multi...

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

This article explores recent advances in self-determination research to address why consumers develop strong attachments to "human brands," a term that refers to any well-known persona who is the subject of marketing communications efforts. Study 1 uses a survey that is analyzed with structural equation modeling. Study 2 is qualitative and offers corroborating evidence for the proposed theoreti...

Supply Chain Management in Fast Fashion